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cNet / Creative Director San Francisco, CA 1996 - 2000

Responsibilities and Accomplishments
  • Responsible for look and feel generation of the NBC Internet network of sites.
  • Responsible for look and feel generation of Snap.com from NBC. Work with management to shape and evolve the conceptual, business, & esthetic direction of search portal.

  • Develop and strategize the design of multiple CNET websites including Builder.Com,
    Computers.Com and News.com


1.The original name for the site was "on" but it didn't test well. This is the first logo showing "Snappy" (designed by Woody Pirtle) who I animated for various marketing uses. 2. The initial design for the front door was done by my team of eleven designers and five technical producers working nights and weekends to make the launch date. 3. I designed this interpretation of the logo once it was decided that "Snappy" needed to go. 4. The final iteration of the logo after NBC purchased Snap was designed by me with the approval of the "Peacock Police" at NBC.

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Riccardo Spina © 2009