The Gap / Graphics Director New York City, NY 1989 – 1991

Responsibilities and Accomplishments

• Assist product development team in restructuring and repositioning the marketing plan and brand strategy of the original Banana Republic after acquisition by Gap Inc to current Banana Republic look
  

• Creative development of product in conjunction with the new brand strategy

1. I designed the transitional catalog that featured the new Banana Republic merchandise. 2. The "Lizard" T-shirt became a signature item for the new stores; Gap sold two million pieces in three years