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Intuit / Creative Director Mountain View, CA 2002 - 2005

Responsibilities and Accomplishments
  • Centralize in-house Marketing capabilities under one department; institute and author
    policies and procedures for operational success.
  • Drive cross-functional Process Excellence strategy using consumer centric methodologies, allowing ideas, innovations and solutions to be developed and implemented.
  • Design and execute new strategic marketing solutions to increase awareness of Intuit
    brand in the consumer arena.
  • Solve specific sales and marketing needs of business units within retail and business channels to increase market share of top tier products

1. Corporate collateral: the 2004 Annual Report, an HR forum booklet and the invitation to the Intuit 2004 Holiday party. 2. An example of re-designed corporate collateral, Intuit values poster 3. Packaging for three of Intuit's products designed by my team

see Intuit work


Riccardo Spina © 2009