Wal-Mart 2005 -2008 / Senior Director New Media

I was responsible for the strategy, development, execution and management of all new media marketing for the global Wal-Mart brand. I directed our multiple agency partners and media agency to ensure all digital experiences seen by consumers were on brand and aligned to global strategy. It was my role to ensure strategic, innovative, cost-effective solutions were delivered in a timely manner keeping Wal-Mart competitive and current in the online space.

Responsibilities and Accomplishments

• Lead the launch of Walmart.com in 2005 to current site incorporating new media capabilities and tools.
  

• Managed an annual media budget of $45MM, responsible for reporting on the measurement and tracking of performance, project operating costs & budget forecast including percent of mix sales, cost per effort and labor costs.
  

• Oversee general market and multi cultural online media efforts with 6 agency partners.
  

• Authored 3-year strategic map for online media directives for Wal-Mart stores integrating new media efforts into all communications channels traditional and new.
  

• Served as the link between traditional and new media marketing leading home office team by evangelizing platform and educating senior management.
  

• Pioneered development of Community dialogue through new media with user reviews from Wal-Mart customers creating feedback loop that served to inform merchandising and marketing decisions.
  

• Launched Toyland, a multi-platform new media marketing effort created to showcase product offerings and develop a dialogue between moms and kids leading to highly successful 2006/2007 Holiday store sales.

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