Riccardo Spina Digital Strategy

Riccardo Spina is a creative design strategist working in digital and new media across entertainment, retail and consumer design. He uses process excellence to establish and lead long-term operational goals and brand strategies bringing a unique blend of creative leadership and business acumen to every endeavor. He has over twenty years experience, including consulting to senior management with emphasis on brand strategy, competitive analysis, market dynamics and business performance. He has extensive experience in developing and analyzing business design strategies and implementing large-scale projects and processes across business functions and consumer product experience. His focus is specifying an organization's vision, initiatives and design and brand processes in order to deploy their brand assets (including web sites, mini-sites, mobile sites, digital audio and video content, rich Internet applications, community groups, banner ads, search engine marketing and affiliate programs) in a manner which maximizes the business benefits they provide to the brand.

I've worked on the challenge of maximizing consumer dialogue in all my projects. I’m interested in identifying unmet needs, strategizing and articulating a strategic brand vision that supports them and prioritizing and executing a set of initiatives. I look for opportunities that offer a chance to provide innovative solutions that can grow and expand a company's brand experience and help acquire new and larger market share. I've enjoyed pushing the limits of technology and experimenting with how consumers behave and respond. Endeavors that allow me to continue this work is what I'm about and want to do. I find it fulfilling to know I've created experiences to reach consumers and deliver brand value.

“In the ten years that I've known Riccardo, I've consulted with him on branding and customer experience as it relates to doing business online. Riccardo is knowledgeable, creative and knows how to drive for results.
Ann Stowe (Former) VP, Corporate Communications, Yahoo!”

“Riccardo is a talented and astute executive creative director versed in the worlds of digital advertising, media, and project management. This trifecta of knowledge makes Riccardo an asset to any organization. I worked with Riccardo on campaigns for Wal-Mart during '07 and '08 and his management of the campaigns and understanding of digital media ensured that all parties were delivering on the strategic and creative visions he put forth.”
Chris Actis, VP Group Director, MediaVest ”