about Riccardo Spina

Riccardo Spina is an internet brand strategist, marketer and adviser working in print, digital and new media across entertainment, retail and consumer design. He uses process excellence to establish and lead long-term operational goals and brand strategies bringing a unique blend of creative leadership and business acumen to every endeavor.

He has over 20 years experience, including consulting to senior management with emphasis on brand strategy, competitive analysis, market dynamics and business performance. He has extensive experience in developing and analyzing business strategies and managing large-scale projects and processes across business functions and consumer product experience.

His focus is specifying an organization's vision, initiatives and processes in order to deploy their brand assets (including web sites, mini-sites, mobile sites, digital audio and video content, rich Internet applications, community groups, banner ads, search engine marketing, affiliate programs, etc.) in a manner which maximizes the business benefits they provide to the organization.

My Personal Goal
I've worked on the challenge of maximizing consumer dialogue in all my projects. I’m interested in identifying unmet needs, strategizing and articulating a vision that supports them and prioritizing and executing a set of initiatives. I look for opportunities that offer a chance to provide innovative solutions that can grow and expand a company's brand experience and help acquire new and larger market share.
I've enjoyed pushing the limits of technology and experimenting with how consumers behave and respond. Endeavors that allow me to continue this work is what I'm about and want to do.
I find it fulfilling to know I've created
a means and experience to reach
consumers and deliver brand value.

My Philosophy
We live in a world where styles change constantly and fresh ideas are always in demand. Professionals in every field, especially media, must be aware of these changes and possess the flexibility, network and imagination to stay ahead of the trends.

“In the eight years that I've known Riccardo, I've consulted with him on branding and customer experience as it relates to doing business online. Riccardo is knowledgeable, creative and knows how to drive for results.”

Ann Stowe, VP, Corporate Communications, Yahoo!