 
NBC buys Snap.com from CNET and begins to create a prescence on-line
Scope: Attempting to take its "Must See TV" might to cyberspace in 1999 NBC created a broad, general-interest site that would attract millions of users by leveraging NBC's brand-name with Snap.com's rich content and searching. The content of the site was fused with NBC's online assets, which included NBC.com,Videoseeker.com
and CNBC.com.
Role: As Creative Director of NBC's internet properties I was responsible for a wide range of efforts including designing the logo for the new
company and the interface for multiple product features on the site. I wrote the styleguide for the sites continued construction and oversaw the merger of content from acquired properties (Xoom.com, Videoseeker). I was a member of the team that created the on-air commercial "New Friend" (winner of the 1999 Emmy Award for Outstanding Commercial produced in partnership with the Gartner Group and NBC On-Air Promotional team.
Results: NBCi's troubles ran deeper than the poor ad sales that plagued its sales team. The site proved a shallow portal play, and aside from its Big Media brand, offered little to differentiate itself from the Yahoos that came before it. By April 2001, the doors were closed.
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1. One of the several dozen designs I did for NBC television content. 2. The logo I designed as featured on a multimedia sign I developed for the headquarters in downtown San Francisco. The sign worked by projecting the logo in motion onto a scrim. 3. A spread from the annual report I designed for NBCi, one of the many print collateral pieces I designed including sales collateral and marketing materials
Read about my role at cNet
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