Projects
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InTouch iPad App
Enables managers to quickly understand the core drivers of their business Allows for fact based back-of-the-napkin business scenario simulations Provides a game-like experience for testing hunches and likely outcomes for problems such as sales forecasting
Mobile Appliance iPhone App
Enabling a new and exciting product lifecycle experience for household appliance customers via mobile devices that leverages SAP-run business processes and information.
The Power of 180 Million
How do you leverage the foot traffic that comes to both your online and offline store during peak seasons?
Updating Walmart.com
Wal-Mart chose to take a fresh look at the digital channel with a redesign of their e-commerce site in 2005. Launching in 2006 the new site incorporated more brick-and-mortar features like localized inventory checking, direct free shipping to a local store and customer reviews.
Canopy.com
Launching a new brand is a challenge, launching a brand within an already well-esatblished brand is another.
Intuit retains a core market
The Professional Tax group, a primary Intuit market, products ranging from $3000 to $25K.
Walmart Social Media Efforts
Walmart began to implement user feedback into the digital marketing mix in 2006; my role was to help guide and support that growth.
Walmart Mobile for Holiday
Using popular mediums to communicate to its core shopper, like Facebook, You Tube and Twitter, a retailer can increase loyalty, gain understanding of its shoppers, reduce marketing costs and reinforce its brand.
A Customer Snapshot
Enable a new and exciting delivery mechanism for business briefs, quarterly update documents and customer data deliverable via iPad.
Retooling the Sales Process
How can you provide a demo environment that reflects a rapid deployment solution similar to those already being built and promoted to customers of SAP?
Branding a Blogging Giant
BlogHer is a cutting-edge five-year-old startup that has made a name as the leading voice of women online.
Sparking Retail Sales
Goal: Empowering a sales associate with a mobile tool that allows for inventory management and immediate sales. The deliverable: an iPhone application that allows for inventory control and increased sales.
Re-Branding a Fast Growing StartUp
SynthaSite, a fast growing startup that hosted and published hundreds of thousands of sites needed a new look, new logo and new identity to match pace with its growth.
Wanted: Brand Guidelines for a Travel Website
NileGuides was reaching out to a larger audience and wanted a unified message with which to do so. That required branded marketing materials to insure that the message was unified.
Social Media for Macy's
Macys partnered with BlogHer to reach a core target of women shoppers. They did it with a combination of the most powerful female blogger, The Pioneer Woman, and the best BlogHer contributors.
The Sun Java Store
Create an opportunity for the thousands of programmers creating Java applications to market their works under one roof.
